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Social Media Networking Tips for Businesses

There are four social media networking sites considered to be effective tools for businesses: LinkedIn, Twitter, YouTube, and Facebook (Best Social Media Platforms). In addition to these, bulletin boards, blogging and online videos are also seen as very effective. Creating official Facebook, LinkedIn, Twitter, and Google Places pages for your company also increases your website's search engine ranking. If you would like to update all social media pages at once, the free tool Twitterfeed will automatically feed your blog entries to LinkedIn, Twitter, and your Facebook Page. In addition to creating social media pages, adding free AddThis buttons to your web pages allows visitors to share your website with others (which increases search engine ranking). Below is an explanation of each tool along with links to articles with great ideas for how each can be used.


Business-oriented social networking site mainly used for professional networking (free and fee).
Suggestions from LinkedIn on Using LinkedIn for Business Development
100+ Smart Ways to Use LinkedIn
20 Ways to Use LinkedIn Productively


Social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets (free). Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them.
Four Ways in Which Enterprises are Using Twitter
How to Use Twitter for Business
50 Ideas on Using Twitter for Business


Video sharing website on which users can upload and share videos (free).
Online Video Marketing: Ten Ways You Can Use YouTube to Promote Your Online Content
Marketing Your Business on YouTube
YouTube Brands: 5 Outstanding Leaders in YouTube Marketing

Facebook Page and Other Business-Related Facebook Applications

Social networking website (free and fee). Facebook Pages are public profile pages that enables you to share your business and products with Facebook users. In addition to Facebook Pages, there are a wide variety of business tools on Facebook for promoting your company, product, or service.
How to Use Facebook for Business and Marketing
Facebook 101 for Businesses (Your Complete Guide)

For additional ideas on marketing online, visit Search Engine Marketing Strategies and Tips.
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